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Age Agnostic, Age Neutral, Ageless Design

Age Agnostic, Age Neutral, Ageless Design

               Whatever you call it more and more large well established companies are realizing that targeting one age group over another limits their reach and potential sales. In his March 2016 article for Marketing Week Steve Hemsley sited designer Will Mitchell who said: “A product built initially for a particular age or group can be a product for everyone if it is well designed and good quality,” he says. “The marketing challenge is to avoid the stigma products can attract if they are perceived to have been designed for a certain age or group.”...

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Remember to Train the Brain

Remember to Train the Brain

Disrupt Aging

In todays society we spend a large chunk of our day taking care of and trying to improve our bodies, however we spend little time in taking the same diligent care of arguably are biggest asset, our brain. According to an international study that was presented at the Alzheimer’s Association International Conference in London last week, 1 in 3 cases of dementia could be prevented if more people looked after their brain health throughout their lives. The study published in The Lancet journal lists the following nine key factors that can increase your chances of getting dementia. Mid-life hearing loss-...

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Imagine a New Old Age

Imagine a New Old Age

Disrupt Aging

 

http://www.shape.com/lifestyle/mind-and-body/athleta-worlds-oldest-yoga-teacher-ad-campaign

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WELCOME TO THE NEW AGE OF “GROWING UP”

WELCOME TO THE NEW AGE OF “GROWING UP”

Do you want the comfort of aging in place?   According to AARP: 87 percent of adults age 65+ want to stay in their current home and community as they age. This may be at home;  whether that it is a house you've always lived in, a new smaller place alone or with family and friends. Aging where you feel happiest and most comfortable is our goal for everyone. Chestnut Street is an online store, which provides quality goods, clothing and personal care for aging in place.  Through our stylish and adaptable products we are here to help you design...

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